In an exclusive blog for youTalk-insurance, Alan O'Loughlin, Director of Analytics and Statistical Modelling, International at LexisNexis Risk Solutions, talks about the missed opportunities for insurers as the new ‘data currency’ gathers pace
So, you are collecting data on your insurance customers and prospects? Brilliant. But what are you doing with it? Is it just sitting there untouched, costing you money to gather and store, without earning its keep by giving back to your business?