16 Oct 2015
I’m told that, apparently, no-one really chooses a career in insurance. It’s an industry that most people just seem to fall into at different stages of their life. My own experience would suggest that this is indeed the case.
With 20 years’ experience in marketing and managing small businesses, mainly in the IT and software arena, I...
12 Oct 2015
OK, this may seem like on odd question to pose on a site hosting hundreds of clips from dozens of insurers, viewed by thousands in the industry, so there’s an element of preaching to the converted here.
But elsewhere in the market, there’s still some hesitancy about video’s place in marketing strategies. Even among the biggest players, there are...
31 Jul 2015
Those of you that have worked in the insurance industry for a long period of time will remember the days that customers used to come visit your branch to arrange their insurance policies. This would usually include filling out paperwork (by hand!) and potentially even calling up and talking to actual human beings in order to arrange a policy.
Then came the...
20 Jul 2015
With the growing realisation amongst more enlightened insurance marketers that good old advertising has its limitations, many are looking to produce ‘Thought Leadership’ articles around hot topics that seek to educate and inform both existing and potential customers.
This is surely a good thing as it helps companies that engage in this activity...
7 Jun 2015
Insurance information everywhere – What to read, what to read, what to read…
If clients don’t like or are uninspired by the headlines you give your insurance marketing material they will not read your content no matter how wisdom laden and clever it is.
To some extent the fact that you have got as far as opening my musings here, is...
25 May 2015
I couldn't help but be slightly surprised by the recent Allianz research that revealed that 66% of UK SME’s don’t know about the existence of Directors’ and Officers’ management liability insurance protection (hats off to Allianz for identifying this).
I suppose this probably goes some way to explaining why sales in relation to this...
17 Feb 2015
Over the last few years the UK insurance industry has been blighted by the reputation damaging phenomenon of ghost insurance broking.
Thankfully instances of this criminal activity are far and few between. I’m sure that several successful media attention grabbing prosecutions have played a part in convincing would be ghost insurance brokers that engaging in...
26 Jan 2015
As millions of TV viewers are gripped by the dramatic minibus crash on Coronation Street this week, Jason Cowlishaw, senior motor underwriter with QBE, is taking the opportunity to remind minibus operators of some essential advice in the event of an accident, and to also check with their insurance broker that they have adequate cover in place.
20 Jan 2015
RSA has publically committed itself to becoming the world’s first truly social insurer, but what does that actually mean? What can our customers and partners expect to see from us, and how do we plan to do it?
First of all it’s not about getting the most likes or followers on Twitter and Facebook. These are things that might...
Posted by IanSimons
21 Oct 2014
“God’s Chauffeur” explains the importance of telematics in driver behavior education
It has been some years in the making but it would work so well for insurance companies, telematics service providers and fleet management companies on a global scale. Along with another consumer sector that desperately needs new safety goals, standards and...
8 Oct 2014
The insurance exams are just a week away, so whether you love them or hate them, they are something which have to be done.
Now, the important thing is to employ an effective exam technique, to ensure you secure that all important pass.
Here are some of my top tips to help you:
- Adopt a positive mind set - you have worked hard and have learned a...
22 Sep 2014
Do any of the following questions sound familiar to you?
- Do you work longer hours than you should?
- Do you spend time doing things for others that they could do themselves?
- Do you struggle to meet deadlines?
- Do you find yourself working the detail rather than the bigger picture?
- Do you do jobs because you enjoy them, not...
24 Jun 2014
Let’s face it generation Noughties or to put it another way ‘generation mobile’ are hard-wired to the digital age; they were born in the midst of it after all. They know no different. To them the Digital Age is just normal (get over it), it’s how they roll…
For them swiping at a screen and not getting a response is just plain...
2 Jun 2014
“You can fool some people sometimes, but you can’t fool all the people all the time”
Bob Marley, ‘Get up Stand Up’ paraphrasing Abraham Lincoln, the 16th President of the United States.
I’ve always wondered how I might get to squeeze reggae deity Bob Marley into a blog about insurance. I think I may have just pulled...
6 May 2014
It’ll come as no great shock to those that know me that my intimate knowledge of FCA rules that apply to UK based insurance brokers is fairly sketchy.
That said, over coffee and Biscotti with a good friend of mine recently who is ‘in the know’ on such matters, he mentioned that insurance brokers, as regulated businesses, are required to...
1 Apr 2014
The insurance exams are just a week away. Hopefully, if you followed some of my revision tips you found them useful and you are now feeling confident with your level of knowledge .
Now, the important thing is to employ effective exam technique to ensure that you secure that all important pass.
Here are some of my top tips which hopefully you will find...
10 Mar 2014
The CII exams are only 5 weeks away. Now is the time to start planning your revision to maximise your chance for success.
Here are my ‘5’ top tips to help you find time you didn't think you had and maximising the effectiveness of that time!
Make a plan - Identify, realistically how much time you have available. I'm sure that many...
1 Mar 2014
The Insurance Act is a defining moment for insurers not insurance brokers.
Certainly, insurance brokers will have to make changes to the way they operate but that is some way off.
The most important issue to consider is how each insurer is proposing to respond to the Act and it is illogical that the quality insurance broker should have to do too much until...
3 Feb 2014
January provides us with a great opportunity for reflecting on the previous year:
- What went well?
- What did we learn?
- What will we do differently in 2014?
A key part to this process will be our appraisal review, which is likely to include feedback. The amount and type of feedback will depend on how active you have sought this and...
20 Jan 2014
The related issues of the identification by some carriers of inadequate reserves, and consequent ratings downgrades (or the ongoing risk of these) have highlighted an old problem for many brokers; how, if they use as their base case a minimum rating level of ‘A-‘ (as many do) for their level of automatically accepting carrier security, should they react to...