Atlanta, The Ardonagh Group’s Retail platform, has announced that it has signed an agreement to purchase certain trade and assets of Be Wiser.
Be Wiser is a personal lines insurance broker with in the region of 100,000 live policyholders across car, van, bike, travel and home insurance with Feefo Platinum Trusted status.
Upon completion, the Be Wiser brand will operate within Atlanta alongside Swinton, Autonet, Carole Nash and Marmalade and it is the intention that 189 Be Wiser colleagues will transfer to Atlanta.
Atlanta is a leading digital multi-brand personal insurance broker with over 2.6 million customers.
Atlanta CEO Ian Donaldson said: “This is a great opportunity for us to complement our existing brands and businesses by bringing an established, well-loved and much respected brand into Atlanta. We will provide the digital investment and strength of our insurer relationships to support its future growth and success.”
Be Wiser Insurance CEO Jeff Brinley commented: “It is great that the Be Wiser brand will now be able to continue to grow and prosper with access to the enormous resources and knowhow available within Atlanta.”