LIIBA launches new campaign for D&I initiatives


Broker representative body London & International Insurance Brokers’ Association (LIIBA) has launched a new campaign to increase awareness of diversity and inclusion initiatives in the London insurance market.

Belonging@LIIBA will bring together a range of initiatives targeting younger people and those from less advantaged backgrounds by providing them with access to the London insurance market and the professional roles it offers.

Initially, the Belonging@LIIBA area of LIIBA’s website will provide information regarding LIIBA’s own initiatives, which features a new programme from The Prince’s Trust called Get into Insurance aimed at 18–30-year-olds, a STEM Learning Insurance Industry Insights week for 14–17-year-olds and LIIBA’s upReach Springboard programme aimed at supporting 40 university undergraduates from disadvantaged backgrounds over a three-year programme. Additionally, LIIBA is supporting over 30 first- and second-year university students through work experience placements this summer. Further initiatives will be added to the hub over time.

This marks the first time all diversity and inclusion initiatives have been pulled together under a single banner overseen by LIIBA’s diversity and inclusion panel. All the individual initiatives feature support from one or more of LIIBA’s member broker firms.

Jacqueline Girow, LIIBA’s D&I lead, said: “Creating a more inclusive culture in the London insurance market is one of our strategic objectives. Our members and the LIIBA team have been working hard for some years to help everyone to gain access to the market and the opportunities it offers. But we felt the time had come to take a more co-ordinated and action-based approach.