BGL Insurance’s Jaunt brand celebrates third anniversary, with soaring customer numbers and exciting 2023 expansion plans
Latest insight from the short-term car insurance brand, Jaunt, has indicated a significant behavioural shift among UK motorists, with over 70 per cent of customers now choosing to regularly take out Jaunt’s flexible cover, demonstrating a marked increase in consumer trust.
Three years on from the launch of its first short-term car insurance brand, BGL Insurance is celebrating another strong performance for Jaunt. Created in 2019 to meet the increasing demand of more product and financial flexibility for motorists, Jaunt quickly positioned itself as a leading challenger brand, disrupting the sector with its bold approach to marketing and fresh digital-first proposition. With over 50,000 sales since launch, supporting customers with temporary car, van or motorhome policies, Jaunt is continuing to see a strong increase in customer volumes and brand engagement.
With short-term car insurance continuing to cement its place with UK motorists, having experienced strong take-up during the COVID-19 pandemic, a 2021 UK Motor Insurance Market Report highlighted how 32 per cent of Gen Z and younger millennials had turned to temporary cover in the last year. In 2023, Jaunt has ambitious plans to continue developing its multi-channel and digitally agile strategy, with enhanced targeting and remarketing to effectively communicate with new and broader customer demographics.
Laura Mullaney, Managing Director of Distribution at BGL Insurance, said: “Our insight clearly demonstrates a significant shift in both consumer driving behaviours and the trust they now place in flexible financial services products. Since day one, Jaunt has been pushing boundaries in the insurance sector. I’ve been incredibly impressed with the dedication and commitment by the team to ensure that Jaunt stands out and how everything – from its branding and marketing activity, through to its product development – have continued in this vein and all, vitally, with the customer firmly at the heart of the operation. Now, with the insurance market having experienced several key changes over the past year, it’s more important than ever for innovation to continue to ensure we are meeting the evolving needs of our customers and I have no doubt that Jaunt and its flexible products, will be at the centre of this for motorists.”