Insurance tech firm Software Solved announce new female MD


Lindsay Lucas to lead Software Solved in its next phase of growth

Exeter-based national technology firm Software Solved has announced that Lindsay Lucas has been appointed as its new Managing Director.

The company provides digital business solutions through custom software design, online customer portals and data solutions for major brands including the likes of RSA, AXA XL and HSF. With its headquarters in Exeter, the company celebrated its 20th anniversary last year.

Lindsay has been with the business for nine years, most recently as Operations Director, working on key projects within the business including the award-winning RSA Risk Management system.

Thomas Coles, Chairman of Software Solved, said: “Lindsay was the natural person to take on the role and we are delighted that she has chosen to accept this new and exciting challenge. Her success in building the first-class operation that we have today in Software Solved has been down to her dedication, hard work and unquestionable talent.

“I firmly believe the Software Solved is now in the most competent hands and I am confident that her expertise will help us continue to move the business forward.”

Since 1998, Software Solved have delivered over 1,000 successful software development projects for some of the UK’s most innovative brands including a number of highly successful digital solutions to the insurance industry including the RSA work and other significant projects for Aviva, AXA XL and the recent policyholder portal for HSF that has revolutionised the way their customers engage with them. 

In her new role, Lindsay will continue to guide the team to ensure the highest standards of work for customers and will work closely with Chairman Thomas Coles and directors to ensure that Software Solved stays at the forefront of innovation and continues to deliver the best software, data and support solutions well into the future.

Lindsay said: “I am delighted to be taking up the position of Managing Director at Software Solved. We have such a great team, with a wealth of experience and I look forward to working with them to help drive improvements to our business for the benefit of our clients, team and stakeholders.”

Lindsay has worked in a range of roles through her career including PA to three Directors at Eclipse/KCom, Technical Project Manager at KCom, Service Delivery and Hosting Manager and Support Manager at Software Solved, before being promoted to Operations Director. She has always been very passionate, tenacious and driven throughout her career and enjoys working in technical and innovative environments.

Paul Jackson, Group Chief Executive at HSF Health Plan, said: “Under the capable guidance of Lindsay, the team at Software Solved helped us with developing policyholder systems and software solutions. Lindsay is exceptionally knowledgeable and experienced and it was a pleasure to work with her and her team. Their work with us resulted in our clients having control over their accounts and has put HSF on a clear path to enter new markets.”