The iconic Direct Line insurance brand will launch for the first time in its history on price comparison websites, with a new suite of motor insurance products. The Direct Line name and logo is instantly recognisable and the launch on price comparison websites, with products scheduled to be available in due course, using this famous brand will increase choice and broaden the product range available for consumers.
The new products will be specifically designed for price comparison websites, with different cover levels and features to the Direct Line motor insurance offering available to customers who purchase their cover directly from the insurer.
Direct Line is increasing the visibility of its products and making it even more convenient for customers to buy insurance that meets their specific needs through their preferred method of purchase.
Adam Winslow, Chief Executive Officer of Direct Line Group, commented: “We are thrilled to launch Direct Line branded insurance products on price comparison websites, reinforcing our ambition to be the insurer of choice for customers. This marks a new chapter in our mission to make insurance simple and accessible for everyone.
Our presence on these platforms, alongside our powerful direct sales offering, will enable us to reach even more customers as we deliver the trusted protection and service that Direct Line is renowned for.
Putting our strongest brand, Direct Line, on price comparison websites where we know there is a receptive audience will see Direct Line shaking up the motor insurance market once again.”