Dementia insurance day of giving – 52 firms signed up

Insurance-day-of-giving-for-dementia-charity-to-take-place-on-the-7th-November-2019

There is nearly two weeks to go until the second Insurance Day of Giving and more than 50 firms have committed to take part in the industry-wide event in aid of the Insurance United Against Dementia campaign.

On Thursday 7th November, firms across the UK will be taking part in fundraising activities to support vital dementia research. Last year’s event raised an incredible £70,000 in one day, and this year, with increased support, the IUAD campaign is aiming to pass the £100,000 threshold.

So far, 52 firms have committed to make a difference next month, including: ABI, Action 365, Advantage Insurance, Aon, aQmen Underwriting Services, Arc Legal Assistance, ASL Adjusting, Assured Futures, Aston Lark, Aviva, Axa, BNP Paribas Personal Finance, Bollington, Bravo Group, Chubb, The Chartered Insurance Institute, Claims Consortium Group, Cobra Network, Covéa, Crawford & Co, Cura Insurance, Deloitte, Eldon Insurance, Ensurance, Freedom Group, Insurance Emporium, Integro, ISS, Kew Insurance Services, LV=, Miles Smith, Miller Insurance Services, PIB Group, QBE, QuestGates, ReAssure, RiverStone, Scottish Widows, Sedgwick, Stanmore Insurance, TEn Insurance, THB, The Smith & Pinching Group Limited, Tony McDonagh & Co, Touchstone, Umbrella Protect, Willis Towers Watson, and Zurich.

Phil Bayles, Chief Distribution Officer, Aviva, said:

“I’m delighted that Aviva is once again taking part in the Insurance Day of Giving. Last year we raised £7,250 thanks to the brokers who used our Fast Trade platform. This year we’re doubling our efforts – quite literally – and hoping to raise £15,000 for the Day of Giving through our Fast Trade platform and fundraising activities across the Aviva offices.

“Dementia devastates families – my own included. On 7th November we can all play a vital role in supporting research that will bring us new treatments for the condition. I can’t wait to see the industry step up and show how much it cares about the causes that matter so much to its people.”

There’s still plenty of time for firms to sign up to take part in the Insurance Day of Giving. Whether you hold a bake sale, have a dress down day, or take part in a three-minute challenge, to help raise funds for IUAD. Challenges can involve individuals or groups – see the IUAD team’s challenges for some inspiration, and then plan your own.

Since IUAD’s launch in 2017, the campaign has raised £2 million for critical research programmes designed to transform the lives of people affected by dementia. Everything raised through the Insurance Day of Giving will directly fund ground-breaking work at the UK Dementia Research Institute (UK DRI).

Launched last year and co-founded by Alzheimer’s Society, the UK DRI is already taking great strides forward in our understanding of the diseases that cause dementia. At the UCL hub, researchers have learned more about special support cells which ‘mop up’ toxic proteins, and how their behaviour changes. Thanks to this knowledge, scientists have a potential target for future treatments.

Jeremy Hughes, Chief Executive, Alzheimer’s Society, said:

“We were blown away by the incredible support from the industry when they united to launch the Insurance Day of Giving last year.

“Already, the money raised is making a difference in laboratories across the country, helping us to take another step towards a world without dementia.

“It’s heartening to see so many firms come together under one cause, that affects so many of us - the 850,000 people with dementia in the UK, their partners, families and friends. Research will beat dementia, and your efforts on the Insurance Day of Giving will help us to get there.”

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