New insurance policy allows motorcyclists to ride other bikes with accidental damage cover – free of charge
Leading insurance broker Carole Nash has unveiled a new policy aimed at giving British motorcyclists even more freedom and a greater sense of adventure – by giving them enhanced cover to ride someone else's bike at no extra cost.
Launched on Monday 2 March 2015, Rider Cover takes the shape of an extension to an existing Carole Nash bike policy – allowing the policyholder to ride anyone else's motorcycle, with the bike in question covered should it be accidentally or maliciously damaged or vandalised.
The insurance broker submitted Rider Cover through a series of both quantitative and qualitative market research in 2014, resulting in an overwhelming response to the new offering. The company’s Customer Council – a team of 11 motorcyclists working hand in hand with Carole Nash – were also called upon via focus groups to gather their expert feedback, which helped fine-tune the new proposition.
As with all Carole Nash bike policies, Rider Cover accompanies other benefits such as free DNA+ protection, UK & European breakdown recovery including Homestart worth over £100, and up to £100,000 legal expenses cover.
Nick Baker, Products and Marketing Director for Carole Nash, commented: "The launch of Rider Cover is further evidence of our forward-thinking approach, in-depth understanding of the market and bikers' requirements. We spotted a gap in the market and acted on it with a new and unique offering.
"As part of the product development phase, we asked a large number of bikers to give us their thoughts on Rider Cover. Their feedback was really positive, with most people praising our new proposition for the added peace of mind that it brings them."