Call for insurance industry to join the fight against dementia


The insurance industry is being asked to come together and join the fight against dementia this November by taking part in the very first Insurance Day of Giving

Created by Andy Tedstone of PIB Insurance, the Insurance Day of Giving aims to unite everyone across the sector to raise funds for vital dementia research. It is also an opportunity to increase awareness of dementia, which affects almost half of the 300,000 people working in the industry - either directly or through a loved one - by ensuring that colleagues know where to turn for advice and support.

All funds raised on the day will support Insurance United Against Dementia (IUAD), a five-year campaign spearheaded by leaders from across the sector, including Chairman Chris Wallace of QBE, Sian Fisher of the Chartered Insurance Institute and Phil Bayles of Aviva. Launched in 2017, IUAD is working in partnership with Alzheimer’s Society to raise £10 million for the UK Dementia Research Institute – a revolutionary approach to research, bringing six world class UK universities and 700 researchers together to find ways to care for, treat, prevent and ultimately cure dementia.

Andy Tedstone, PIB Insurance and IUAD Board Member, said: “As an industry that prides itself on protecting people and society in times of crisis, we must play our part in combatting the devastating effects of dementia. The Insurance Day of Giving is an opportunity for everyone across the industry to come together and make that difference. No matter how big or small, every donation counts.

There are 300,000 people working in the UK insurance industry – if we can each raise £1, we could fund 10 PHD researchers for an entire year. I will be doing my bit – will you join me?”

The Insurance Day of Giving will take place on Thursday 8 November. It is easy to get involved by making a personal or company donation to the team Just Giving page, or by running a fundraising event at your office (visit and click join the team). Competitions will take place throughout the day with prizes to be won, including the social media superhero of the day and best team effort for the most donations made by a company. You can also get involved on social media by tweeting and sharing to help spread the word.

If you or your business would like to take part in the Day of Giving, or you wish to pledge your personal support, please contact the IUAD team on or visit