Brown & Brown intermediary Premier Choice Healthcare appoints new Managing Director


Premier Choice Healthcare (PCH), the health insurance intermediary owned by Brown & Brown (Europe) Ltd (Brown & Brown), has appointed Darren Perkins to the role of Managing Director.

Premier Choice Healthcare recently held its Annual Sales Conference at Whittlebury Park in Northamptonshire with over 150 attendees.

The conference was opened with a video from Powell Brown, President and Chief Executive Officer (CEO) of Brown & Brown Insurance, congratulating the whole team on a fantastic 2023 and wishing them all the best with the business’s continued growth plans.

Premier Choice Healthcare was then delighted to announce that Darren Perkins was being promoted to Managing Director, leading the business through the next stages of its strategic growth.

Stephen Hough, who is stepping aside from the role of Managing Director to focus on strategy and acquisitions, commented, “It is fantastic to see the succession planning we’ve done continue to take shape. Darren has been working alongside me over the last three years, and we are confident that he will do great things in his new role.”

Darren Perkins went on to say, “I am delighted to take on this role, and the opportunity to have worked with Stephen and be a part of the strategic plan for the business have well prepared me. I am looking forward to leading the team as we work to achieve our next goal.”

At the conference, Darren also announced the appointment of his new Operations Director, Debbie Leggatt, who replaces Teresa Ostle after ten years of service.

About Darren Perkins:

Darren’s career started in the mid-1990s at Bristol Contributory Welfare Association (BCWA), where he undertook various claims and sales roles. He left the business in 2007 to join the Jelf Group and work on their sales team. In 2016, he joined Towergate as Client Relationship Director and had responsibility for the Southern-based sales team. Darren joined Premier Choice in 2021.