Be Wiser Insurance appoints new CEO


Jeff Brinley has been appointed CEO at Be Wiser Insurance.

He replaces Sharon Beckett, who stepped down from her role as CEO of Be Wiser at the beginning of January 2021 to pursue other interests. Brinley joined Be Wiser as CFO in November 2020.

Commenting on Jeff Brinley’s appointment, the Chairman of Be Wiser, Neil Macmillan said: “Jeff is a highly experienced C-suite insurance executive who has already made a positive impact on our business. I am delighted he is stepping up as CEO to drive the business forward, and look forward to working alongside him in his new role.”

Mark Bower-Dyke, founder of the Andover-based broker, added: “On behalf of all of us at Be Wiser I want to thank Sharon for her immense contribution to the business since she joined us in 2018, and wish her every future success.”

Jeff Brinley said: “Be Wiser is one of the biggest names in UK retail broking and I am honoured to be leading the business as we move into in 2021.

“Be Wiser has invested in building a really strong team over the last year, and we’re now well-placed to make the most of the new opportunities arising in the UK commercial and personal lines markets as the economy emerges from the pandemic and life after Brexit.” 

Jeff Brinley’s successor as Be Wiser CFO will be appointed in due course.

About Jeff Brinley:

Jeff spent 29 years at Endsleigh Insurance in a number of roles including CFO. In 2014 he was appointed Finance Director Personal Lines for Zurich, before returning to Endsleigh two years later as CEO.