Insurance marketing

Only 536 days until Noughties can start buying insurance

24 Jun 2014

Let’s face it generation Noughties or to put it another way ‘generation mobile’ are hard-wired to the digital age; they were born in the midst of it after all.  They know no different. To them the Digital Age is just normal (get over it), it’s how they roll…

For them swiping at a screen and not getting a response is just plain weird.  Say the word tablet and they don’t automatically think ‘medicine cabinet’, they think iPad. 

Posted by Paul | youTalk-insurance
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Assess the financial risk of Social Media

06 May 2014

It’ll come as no great shock to those that know me that my intimate knowledge of FCA rules that apply to UK based insurance brokers is fairly sketchy. 

That said, over coffee and Biscotti with a good friend of mine recently who is ‘in the know’ on such matters, he mentioned that insurance brokers, as regulated businesses, are required to maintain a business ‘risk register’. 

Posted by Paul | youTalk-insurance
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Insurance Brokers - Tweet or get off the pot!

15 Jan 2014

I recently read an article that claimed 40% of Twitter accounts are dormant and inactive.  Being a curious type I thought how this might apply to UK based insurance brokers and their use of Twitter.

My quick-fire desktop assessment revealed that there are a considerable number of insurance broker Twitter accounts that are not being updated, seemingly forgotten about. 

Posted by Paul | youTalk-insurance
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Winning a new business pitch – Play along or dare to be different?

27 Aug 2013
So there we were, one of seven insurance brokers invited to pitch for the insurance broking appointment of a leading asset management company.  The company had been with the same insurance broker for donkeys’ years and were, by their own admission, ‘looking to see what was out there’.  We didn’t think they were terribly serious.

Our thoughts were fairly well justified when we received their Request for Proposal (RFP) document.  The accompanying data they supplied p

Posted by Paul | youTalk-insurance
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Insurance Brokers – What’s being said about you in Social Media?

29 Jul 2013
The question, to some extent, is no longer, shall we get on board with the use of social media, the social media train has left the station, the world has gone social.  
 
The rise in popularity of social media amongst insurance broking employees is testament to this.  
 
They are not alone; customers, prospects and people in the world at large are using social media.
Posted by Paul | youTalk-insurance
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Insurance Brokers - Who owns your LinkedIn contacts?

23 Jul 2013

At a breakfast seminar at the Old Lloyd’s Library on the use of Social Media in the general insurance last week, the first presenter asked the 100 or so delegates assembled…

‘Can I have a show of hands please, how many people in the audience are on LinkedIn?’ 

All hands duly shot up skyward.

Posted by Paul | youTalk-insurance
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Why you should never be pleased to announce anything

21 Jun 2013

In the insurance world I often read the line ‘we are very pleased to announce.’  It is usually followed by something else that is of little interest to me but is of great importance to the seller.

Maybe they are delighted or even thrilled – but why should I be?  I’m selfish like that but then we all are. That is because we want to know ‘what’s in it for me’?  More on that later.

What can UK general insurance learn from advertising?

Posted by Declan O'Brien |
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