Most coaches don’t understand the insurance world


Have you ever been frustrated when your Coach or Mentor doesn't seem to understand what it's like to work in your world?

Most coaches subscribe to the notion that you do not need to be a subject matter expert in order to coach or mentor effectively, and of course this can be true. It is also true however that where both people can speak the same business language and have real shared experiences, that the journey to effective and positive results can be shortened.

This is my view and why I decided to gather together a small team of Insurance Professionals, who are also experienced coaches and mentors, in order to provide a tailored service to other Insurance Professionals.

Our new business is staffed by a highly experienced team that inlcudes Sue Noble and Susanna Way.

The team has extensive experience of working in the Insurance Sector in a variety of Companies, in key functional areas and at all levels of seniority. To quote the vernacular we “definitely have the tee shirt’. Our expertise includes Sales, Marketing, Customer Service, IT and Learning & Development and we've led, managed, trained and delivered through good times and bad.

This blend of skills, knowledge and experience means we are superbly equipped to provide the following services:

  • Coaching
  • Mentoring
  • Management Development  
  • Professional Development
  • Capability Management
  • Supervision
  • Assertiveness & Confidence Building
  • Personal Branding
  • Non Executive Directorship




Neil Williams's picture
Neil Williams Coach, Mentor and Supervisor of Coaches Neil has had in excess of 40 years gained in the Financial Services sector. In the last 9 years he has been a Development Director for a compliance and HR company focusing on the general insurance market. Prior to that he was MD for 5 years as MD of what was a distressed insurance broker which with the help of his Directors and the team ethos returned the company to being a financial success. Before this Neil has gained experience with a number of smaller insurance companies and Royal Insurance (UK) in sales, business development, mentoring future stars, building development offices from scratch, being responsible for UK development and then operational change to ensure service delivery was in the upper quartile of the insurance industry. Neil is always looking to develop his skills and was FCII in 1977(Fellow of Chartered Insurance Institute), and then became FCIM (Fellow of Institute of Marketing). Neil then began learning new skills including practitioner and master practitioner in NLP in 1997 and 2005(Neuro-Linguistic Programming i.e. communications) and finally an accredited coach in 2010 with AC (Association of Coaching) and a Supervisor of Coaches in 2008 with CSA (Coaching Supervision Academy) and accredited by AC in 2014. Neil comes from a practical perspective, has always been results orientated and is very keen to support people who want to be developed in what ever way is going to work for them.
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