Coronavirus Crisis: Brokers and insurers tell us what you are doing to help


A call for brokers and insurers to share stories of their good deeds

It can’t have escaped anyone’s notice that in the midst of the current crisis the insurance industry has been getting its customary ‘Crisis Kicking’ in the media.  It's been dissapointing to see that this includes some insurance publications too.

Now this blog isn’t intended to start debating whether or not the shoeing that UKGI is getting is justified.  It’s more about sharing some much needed cheer, hope and examples (that others that might want to follow) of how the sector can and does make a difference to the lives of real people and communities.

Fabulous people working in a great industry

The 35 years I have spent working in the insurance industry have shown me time again that at its core and its very heart are a legion of, quite frankly, remarkable people who come to work each day intent on making the lives of their customers and the communities they serve better.

I don’t suppose for a second that the very same insurance people, whilst being rightly concerned for themselves and their loved ones will let the Coronavirus stand in the way and stop them from trying to help and support those in need.  My experience tells me that is exactly times like this that these special people, teams and business step up.

The same sentiment I have shared also applies to the vast majority of insurance organisations that employ them, who almost universally accept that being a successful business is so much more than mere financial performance alone.

I’d love to one day add up the total monetary contributions that the UK insurance industry makes in relation to its collective Corporate Social Responsibility activities, but in the meantime, I’d venture that in the aggregate it probably runs into tens of millions of pounds and smiles annually.

The immediate future

Like me, I’m sure you are going to find the next few months tough.  If anything like what we are being prepared for comes to pass, things are likely to get worse before they get better.

Given that good news is likely to be in short supply, I thought it might be a good idea to share happy stories and celebrate the inherent goodness that permeates the insurance industry…

Let’s lift our spirits, celebrate goodness and learn from each other

My idea isn’t completely refined.  To be honest I’ve made it up on the fly, but as the saying goes, why let that get in the way…

Today, I am making an open offer to all brokers and insurers (no matter how big or small) inviting them to send through examples of how insurance businesses up and down the country are helping those most in need in these trying times.

The logistics

Please send your stories to and provide:

  • A headline
  • A Three paragraph article covering – The issue/challenge problem – What you did to help – How the recipients benefitted.
  • The name of your business and key members of the team involved
  • The main location in which you are based (city/town)
  • An image if you have one (500 pixels width by 333 pixels height)

I’m fairly relaxed about what we share as long as it chimes with the sentiment of this blog (please don’t share stories that involved finding an insurance solution or selling something).

Keep safe and best wishes to you and your loved ones.




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