QBE appoints James Purkis to Market Management Executive for Continental Europe

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Authored by QBE

QBE Europe has promoted James Purkis to Market Management Executive to help drive the distribution strategy across Continental Europe.

Currently Distribution Manager for the London Market, James will start his new role on 1 January 2024, supporting Head of Distribution for Continental Europe Fabian Desch.

James has 35 years’ experience in insurance, including 15 years underwriting at Aviva and 12 years in corporate placement at Marsh. He joined the QBE Client team in 2015, before moving on to Distribution where he led teams in the South of England and most recently the London Market. 

Reporting to Fabian, James will help develop a distribution strategy connecting Continental European countries through strategic plans. He will also drive greater visibility for QBE in local markets through targeted broker and client engagement.

“QBE has grown a lot in Europe recently, with new offices and new products, and we have further ambitions for 2024. I’m very happy to have James onboard to help deliver consistent value and great service to our brokers and customers,” said Fabian Desch, QBE’s Head of Distribution for Continental Europe.

James, who will start his new role from London, will be based in Madrid from April 2024.

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About QBE

QBE European Operations is part of QBE Insurance Group, one of the world’s leading international insurers and reinsurers and Standard & Poor’s A+ rated. Listed on the Australian Securities Exchange, QBE’s gross written premium for the year ended 31 December 2018 was US$13.7 billion.

As a business insurance specialist, QBE European Operations offers a range of insurance products from the standard suite of property, casualty and motor to the specialist financial lines, marine and energy. All are tailored to the individual needs of our small, medium and large client base.

We understand the crucial role that effective risk management plays in all organisations and work hard to understand our clients’ businesses so that we offer insurance solutions that meet their needs – from complex programmes to simpler e-trading solutions – and support them in minimising their risk exposures. Our expert risk management and rehabilitation practitioners focus on helping clients improve their risk management so that they may benefit from a reduction in claims frequency and costs.

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