1 year on – Record growth in Prestige Underwriting UK Non-Standard Motor


Prestige Underwriting has recorded a hugely successful first year of trading following the relaunch of its non-standard Motor products in the UK market in November 2021.  Brought to the market in partnership with Aviva, the non-standard range boasts a vast underwriting appetite for both Private Car and Commercial Vehicle risks.

Addressing a clear gap in the market, the product provides cover for hard to place risks be that the vehicle itself or non-standard factors associated with the policyholder.  Key niche risks driving the growth in the new business book include High Performance vehicles, modified Vehicles, Convicted drivers (min 2 or more speeding offences, 2 or more Traffic offences and any other motoring offences) and Commercial Vehicles with non-standard body types.

Commenting on the achievements since launch, Managing Director Alison Williams noted:

“Not only has the new business written surpass Y1 income targets, October trading figures were the highest recorded since 2015.   In addition to the positive reaction from our network of Brokers with whom we had established motor trading relationships for many years, we are thrilled with the 100+ new broker agencies secured since relaunch.  The motor product range can accommodate many of the risks which up until now Brokers were struggling to secure cover for and based on the trading figures, the market demand for our offering is not only evident but growing.”  

The product is agile and efficient with enrichment embedded within the EDI schemes and the portal product including Cue, reducing document validation requirements and freeing up much needed resource for our Broker partners. 

Going forward, we have set ambitious growth targets for future years of trading in non-standard motor market. Partnerships are key to our success; therefore, we continuously thrive to evolve our products by listening to our Broker partners to ensure they are relevant to market demand and customer need. We will continue to invest in product development, data enrichment and to refine and widen our risk appetite for both our private car and commercial vehicle products across the three regions we operate in.

Authored by Prestige Underwriting


About Prestige Underwriting

Long established and highly trusted across the UK and Ireland for developing non-standard and niche insurance products, we enable brokers and partners of diverse size and scale to compete in a highly dynamic marketplace. 

Our 130-strong team-work in partnership with around 1,300 brokers and partners with the aim of not only meeting their needs but, wherever possible, exceeding their expectations. 

At Prestige Underwriting we take a partnership approach to understanding what our clients' needs are and they find that we are expert and agile specialists in what we offer. We are efficient, flexible and approachable which gives us an advantage and edge to ensure we always deliver for our partners. 

Our professional, customer centric, agile and flexible approach to developing, delivering and continually enhancing our products and service offering has been key to securing and maintaining longstanding relationships with our Broker network since 1997.