NIG launches a brand refresh at BIBA 2022


The NIG brand refresh with new logo and strapline, ‘TOGETHER WE CAN’ represents working together with their partner brokers and clients to create the right solutions for their needs, from risk management and risk transfer to helping clients recover quickly after a loss.

The NIG brand was last reviewed more than 10 years ago and NIG, commercial insurance industry and the world has changed a lot over the years. NIG has evolved and grown, with their trading relationships more important than ever. The brand refresh, new strapline and logo reflects their focus on working with trading partners to achieve more and NIG’s successful growth and expansion of their risk appetite.

The brand review process was data led, through both quantitative and qualitative research combined with a series of workshops, involving brokers, senior leadership, and NIG colleagues.

The output from the survey data, broker interviews, focus groups and workshops showed a desire, that the brand should evolve and not radically changed. The diamond shape logo and NIG purple are strongly associated with NIG, however the brand needed to progress to better reflect NIG today. The new brand is clean, modern, and professional, reflecting careful growth into mid-market and new classes of insurance.

Greg Hale, Head of NIG Marketing and Propositions said: “A clear, relevant, and well-recognised brand is important for every business, especially in an industry where trust is key. It is vital our brand truly reflects NIG’s strengths and helps us to stand out from the competition in a busy and competitive market.”

Authored by NIG


About NIG

We’ve been experts in commercial insurance for 125 years.

The National Insurance and Guarantee Corporation (NIG) is a broker only insurer; we believe in getting to know both the brokers we work with and their clients’ businesses, building trusted partnerships that last for the long-term. Our highly experienced underwriting team are focused on working with brokers to identify and understand the risks faced by UK enterprises. Together, with our risk control experts and risk management tools we develop solutions to help UK enterprises reduce and mitigate key exposures. We offer a wide range of products with flexibility to create tailored insurance cover and when clients need us, claims are dealt with quickly and fairly through a proactive claims approach.

Our trading model has been designed to reflect the differing requirements of how brokers like to trade, with regional offices, National Trading Centre, National Schemes Centre, eTrade Centre of Excellence and dedicated experts for specialist sectors.

We’re investing in new technology to make us even easier to trade with. We’re launching an online risk management resource supported by our in-house Risk Control Team and introduced online claims submissions to speed up the claims process, minimising disruption to clients’ businesses. We are also the only insurer two years running with a five-star rating for both TheHub and Software Houses, in the Insurance Times 2019 and 2020 eTrade survey.

We are dedicated to making UK enterprises more resilient.

NIG is a wholly owned subsidiary of Direct Line Insurance Group plc, providing stability and financial strength. Our policies are underwritten by U K Insurance Limited.

Latest video

NIG Risk Assist: helping UK businesses be more resilient

Authored by NIGWe’re committed to reducing and mitigating key exposures for UK businesses and helping your clients recognise everyday risks affecting their... click here for more