The FloodFlash annual magazine: the future of the smart sensor


Authored by FloodFlash

In the final article of our annual magazine, we spoke to two people who are closer to the sensor than any others: Head of Hardware Pete Codling, and Operations lead Tom Rogers. We sat down with the sensor team to do some future-gazing and answer the question: what’s next for the FloodFlash sensor. Read on to find out some of the key themes that came out of our conversation.

Getting clients hands on the sensor

Both experts suggested that in the years to come, FloodFlash might allow clients to gain more control and get to unpack the sensor and get a feel for the tech behind the policy.

The other way to get sensors into the hands of customers would be with a free trial or data-only sensors. Customers could explore how the sensor fits with their resilience and benefit from millimetre accurate depth measurements.

Dressed to impress

Some of the more fun ideas from the sensor experts involved the form of the sensor. Customisable colours, smaller sensors and even sensors with historical flood depth marks all formed ideas that could see the sensor getting a makeover in the future.

Our smart sensor could have historical depth marks showing previous flooding at the property, much like how river gauges show historical water depths.

Making the data go further

Our rapid payout claims start with the sensor data that arrives in the time it takes to send a text. For Pete and Tom, that data could be used in many other ways. The sensor could provide live updates of flood depth at a property, or warn customers when nearby sensors detect flooding.

Our sensor experts spoke of the benefits that FloodFlash sensor data could bring to the wider flood resilience community. For example:

  • Flood experts using sensor data to map the impact of flooding on properties.
  • Flood resilience companies using the sensor technology to help develop future flood resilience product.
  • Research organisations, governments, and construction companies incorporating sensor data into their project plans.

We’re already thinking about the future of the sensor and these ideas are just the tip of the iceberg. If you have ideas however functional or fun, get in touch with and you could influence the future of flood sensor technology.

Want to get involved?

Flooding remains a significant issue for people and properties across Britain and around the world. The global flood protection gap currently stands at 80%. Man-made climate change, urbanisation and population growth will only make this number higher.

Individuals are more and more willing to use technology in insurance. The insurance industry is starting to adapt to new risks, and use new technology to better support clients. FloodFlash can help provide flood cover to the most at-risk businesses using parametric principles and IoT technology.

If you want to get involved with our annual campaign, get in touch. We can provide FloodFlash materials in your branding to share internally and with your clients. Follow us on LinkedIn for the latest from the magazine. You can also sign up to our newsletter to hear more about FloodFlash every month.


About FloodFlash

FloodFlash is a new type of rapid-payout flood insurance. It uses the latest data modelling and connected tech to bring parametric insurance to the mass market for the first time. The result is fast, easy and flexible cover that pays claims within days of a flood.

FloodFlash is parametric or `event-based` insurance. When buying the cover, the client chooses the depth of flooding they wish to insure against and how much they’d receive when that flood happens. When the FloodFlash sensor installed at the property detects flood water at the selected depth, the claim is paid in full. No waiting. No haggling.

FloodFlash rapid-payouts were put to the test in February 2020 when Storm Ciara swept across the UK. Claims related to the storm were paid in full within a single day. That speed of claims payment remains the fastest and best proof of mass-market parametric insurance to date gaining acclaim at industry awards and recognition from The Times, The Telegraph and the BBC.

FloodFlash operates across Britain, is headquartered in London. Floodflash is a registered coverholder at Lloyd`s of London and is authorised and regulated by the Financial Conduct Authority.