AXA Commercial revamps intermediated SME business to give more to brokers and customers

  • AXA Commercial has revamped its intermediated SME business to improve service for both brokers and customers
  • This includes giving brokers more ways to trade, tailored underwriting programmes and dedicated support from over 120 SME specialist
  • AXA understands that SMEs come in all shapes and sizes and has tailored its proposition to better accommodate their needs

AXA Commercial has created a team of 120 experts to focus on the small to medium enterprise (SME) market to better equip business owners with the cover they need. The new operating model gives brokers more ways to trade, a wider risk appetite for new sectors and expands the dedicated support provided by SME specialists. For SME customers, it provides bespoke cover for larger, more complex policies, smart risk management with tools and services specific to their needs and faster payments for successful claims.

With a dedicated 120-strong SME team, AXA is now better equipped to support SME customers with the expertise required to cater for their businesses. Brokers can place SME policies online via self-service or through AXA’s team of underwriters providing these businesses with bespoke solutions where required to support more complex risks. With these changes, AXA Commercial has addressed the evolving needs of brokers and customers by providing solutions for however they want to do business.

Because SME customers come in all shapes and sizes, AXA has also focussed on delivering tailored underwriting development programmes to allow its teams to support brokers write a wider range of sectors, professions and occupancies.

In addition to trading and underwriting improvements, AXA is also offering expert support services to brokers and their SME customers. This includes eServe, a claims platform which allows brokers to submit and manage their customers’ claims 24/7, helping to speed up support when SMEs need it most.

Deepak Soni (pictured), Commercial Director, AXA Commercial UK commented:

“We understand that it takes a lot to run a successful business and many SME owners don’t have the resources to focus on insurance and risk management. Our recent research shows the cost-of-living crisis and inflation are among the top stressors for SME owners so it’s essential that we support in lessening other burdens.

“With the help of brokers, AXA can support with expert advice and information to help them reduce risk and grow their business. We hope that our improved proposition makes us easier to do business with and supports brokers to give SMEs the confidence to thrive, today and tomorrow”

Authored by AXA UK


About AXA

In July 2012 the AXA Commercial Lines and Personal Intermediary businesses came together to form a new single organisation – AXA Commercial Lines and Personal Intermediary.

The business offers brokers a more integrated and consistent approach from AXA which is focussed on their needs as a business – whatever the product. AXA Commercial Lines & Personal Intermediary provides underwriting expertise, offering a range of commercial lines and personal lines products and insurance solutions to our brokers and customers.  AXA Commercial & Personal Intermediary is part of AXA Group, a worldwide leader in insurance and asset management serving 101 million clients

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