AXA UK and Brake launch partnership to understand driver behaviours to promote greener and safer driving
AXA UK and Brake, the road safety charity, partner to conduct research looking into safe and sustainable driving
Research topics will include the impact of the cost-of-living crisis on road safety and opinions on self-driving vehicles
AXA UK and Brake, the road safety charity, have announced a new corporate partnership, aiming to publish a series of reports on driver behaviour and opinions on topics related to driving safely and sustainably.
The partnership will see Brake and AXA UK conduct research and produce insight reports looking into safe and sustainable driving. Research topics will include the impact of the cost-of-living crisis on road safety, driver opinions on new technology and the importance of driver education.
“We are pleased to be partnering with Brake to further understand customer behaviour around safe and green driving. At AXA UK, we are committed to improving road safety, lowering emissions and supporting the development of mobility so it is accessible and affordable for all. As research partner, we hope our insight encourages safe driving practices and raises awareness of more sustainable transport options.” - Dougie Barnett, Director of Customer Risk Management, AXA UK
"We’re very excited to be working with AXA UK. They share a tangible desire to keep road users and communities safer and more sustainable. We are grateful for AXA UK’s support and are excited about working with them on establishing drivers’ opinions and behaviours.” - Lucy Straker, Campaigns Manager, Brake, the road safety charity.
Authored by AXA UK
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