Allianz recognised in Laureus Sport for Good Index


Authored by Allianz

Allianz is proud to feature among the 29 brands applauded for making a positive impact through sport in the inaugural Laureus Sport for Good Index.

Launched at COP26, the UN Climate Change Conference being held in Glasgow, the Index celebrates brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) as laid out by the United Nations.

It is introduced by youth and sport development organisation Laureus and media and events company SportsPro.

The judging panel recognised brands that are putting tangible action at the heart of their investment in sport. The purpose of the Index is to shine a light on organisations that provide compelling evidence for the role that sport can play in driving sustainable change, be that societal or environmental.

Brands were assessed according to seven criteria:

  • Their impact through sports-related Corporate Social Responsible (CSR) activities;
  • Their innovation and creativity during purpose-led campaigns;
  • Their commitment to environmental, social, and corporate governance (ESG);
  • Their level of investment in 'sport for good' causes;
  • The extent to which their sports investments align with the UN Sustainable Development Goals;
  • Their commercial viability;
  • Their commitment to building an equitable society, reducing sport's ecological footprint and growing the sport industry's economy through sport for good campaigns.

The all-female judging panel included:

  • Alison Moore, CEO, Comic Relief USA;
  • Stacie Shelton, Global Head of Education & Advocacy, Dove Self-Esteem Project;
  • Towa von Bismark, Executive Director, UBS;
  • Julia Pallé – Sustainability Director, Formula E;
  • Madeleine Orr – Founder of The Sport Ecology Group;
  • Aileen McManamon – Sports Industry Futurist & Sustainable Business Champion.

The independent adjudicator was Tom Kingsley, Associate Partner for the Sport Industry Group at EY.

Ned Wills, Managing Director of Laureus, said: “The Laureus Sport for Good Index is the first of its kind to recognise the positive work carried out by some of sport’s biggest investors across our society. At Laureus, we believe that sport can change the world for the better and our aim is to inspire more companies around the world to take action by celebrating the brands that are making a true difference today.”

Edwin Moses, Chair of Laureus Sport For Good, said: “The Sport for Good Index is a timely reminder of the transformational power of sport. A huge amount of progress has been made since Laureus was created in 2000, with organisations and brands becoming more and more socially aware. In 2021, purpose lies at the heart of many of the organisations working to deliver positive social or ecological impact through sport.”

Paul Guest, Commercial Director at SportsPro, added: “Sport has the power to change the world and brands hold much of that power. The inaugural Laureus Sport for Good Index recognises and champions those brands using their position in sport to drive positive environmental and social progress across the UN’s 17 Sustainable Development Goals.”

The first-ever Laureus Sport for Good Index can be viewed and downloaded in full at

.In the UK, the Allianz Sports Fund invites insurance brokers to nominate grassroots clubs to receive grants ranging from £500 to £3,000. It has allocated a total of £100,000 for community sports over 2021. Allianz Insurance also supports women in sport, in particular through a partnership with Rugby Football Union. For instance, the Allianz Inner Warrior programme runs rugby fitness camps for girls and women.

Carolyn Rich, head of brand and social responsibility, Allianz Insurance said: “We have been supporting sport at various levels because we believe in its transformational power. From local communities to a global stage, it has a positive impact on people’s lives, which can help us to build a sustainable future.”


About Allianz

Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz Group,  a leading integrated financial services provider and the largest property and casualty insurer in the world.  

The mission of Allianz Insurance is to be the outstanding competitor in our chosen markets by delivering products and services that our clients recommend, being a great company to work for and achieving the best combination of profit and growth. We aim to achieve this by putting the customer at the heart of everything we do. 

Allianz is able to offer customers a wide range of products and services including home and motor and commercial insurance with full range of products and service for sole traders' right up to large commercial organisations.  

Allianz Insurance employs over 4,500 people across a network of 20 offices in the UK and the company’s Head Office is situated in Guildford, Surrey.  Our heritage and financial strength help make Allianz what it is today; a safe and trusted partner. Over 40 FTSE100 companies partner with Allianz.  youTalk-insurance sharing Allianz Insurance news and video


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