Allianz launches new home insurance product for UK consumers


As part of its UK growth strategy Allianz has launched a brand-new three tier home insurance product to provide more choice for UK homeowners.

Allianz’s new home insurance product, which offers bronze, silver and gold levels of cover, is available through the insurer’s website as well as price comparison websites. Fire, storm, flood, and subsidence cover are included as standard, with home emergency and legal expenses available as optional extras or as part of the gold tier product.

To help customers choose the right insurance for their needs, buildings and contents insurance comes together as a package but with varying levels of cover, including:

  • Alternative accommodation when the home is unfit to live in from events such as flooding and fire, starting from £30k up to £100k under the buildings insurance section, with rebuild costs ranging from £500k to £1m
  • Home contents are covered from £50k under the bronze level, and up to £150k under the gold level
  • Bikes up to the value of £350 are automatically covered under all three tiers, and under personal belongings cover customers can choose to specify which items to cover away from the home
  • All customers can change their policy without admin fees and have access to a 24-hour UK claims line.

Allianz’s home insurance product is the latest UK personal lines offering from the world’s number one insurance brand*. Allianz rebranded its digital car insurance product to Allianz in March, and then in May moved its personal lines insurance broker business to the Allianz brand.

Serge Raffard (pictured), managing director, Allianz Personal commented: “We’re very excited to launch our new home insurance product into the UK personal lines market, and provide more choice for customers who are looking for great value protection for their home.

“We want our customers to feel in control, which is why at the touch of a button they can manage their policy online and make changes without admin fees. We also understand customers may want to speak to someone to make a claim, which is why our product comes with a 24-hour UK claims line which is simple and straightforward to use.

“We’re extremely excited to extend the Allianz brand to UK consumers, and launching insurance for their homes and cars is a big step in our long-term strategy. This is the next part of our Allianz journey, and we’re proud to provide cover from the number one global insurance brand to UK consumers.”

Authored by Allianz


About Allianz

Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz Group,  a leading integrated financial services provider and the largest property and casualty insurer in the world.  

The mission of Allianz Insurance is to be the outstanding competitor in our chosen markets by delivering products and services that our clients recommend, being a great company to work for and achieving the best combination of profit and growth. We aim to achieve this by putting the customer at the heart of everything we do. 

Allianz is able to offer customers a wide range of products and services including home and motor and commercial insurance with full range of products and service for sole traders' right up to large commercial organisations.  

Allianz Insurance employs over 4,500 people across a network of 20 offices in the UK and the company’s Head Office is situated in Guildford, Surrey.  Our heritage and financial strength help make Allianz what it is today; a safe and trusted partner. Over 40 FTSE100 companies partner with Allianz.  youTalk-insurance sharing Allianz Insurance news and video


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