Allianz continues to be the world's No 1 insurance brand
Authored by Allianz
For the fourth year running, Allianz has been ranked the world’s most valuable insurance brand, according to the 2022 Best Global Brands ranking, released by leading consultancy Interbrand. Allianz’s brand value has soared to 18.7 billion USD, an increase of 23% percent in the last year.
According to Interbrand, Allianz’s place in the ranking is based on its strong operating performance and outlook, increased branded revenue, and brand strength. Moreover, the influence of the Allianz brand on customers’ purchase decisions has increased over the last year.
Gabriele Tischler (pictured), director of market management and strategy at Allianz Insurance UK said:
“We’re delighted to have increased our brand strength so much in 2022. As the number one insurance brand in the world, customers and business partners are at the heart of everything we do. It’s great to see this commitment continue to build loyalty towards the Allianz brand.”
Interbrand is one of the world’s leading brand consultancies and has been in business for over 40 years. There are three key pieces of analysis that form the basis of Interbrand’s valuation methodology:
- The financial performance of the branded products or services
- The role the brand plays in purchase decisions
- The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future
Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz Group, a leading integrated financial services provider and the largest property and casualty insurer in the world.
The mission of Allianz Insurance is to be the outstanding competitor in our chosen markets by delivering products and services that our clients recommend, being a great company to work for and achieving the best combination of profit and growth. We aim to achieve this by putting the customer at the heart of everything we do.
Allianz is able to offer customers a wide range of products and services including home and motor and commercial insurance with full range of products and service for sole traders' right up to large commercial organisations.
Allianz Insurance employs over 4,500 people across a network of 20 offices in the UK and the company’s Head Office is situated in Guildford, Surrey. Our heritage and financial strength help make Allianz what it is today; a safe and trusted partner. Over 40 FTSE100 companies partner with Allianz. youTalk-insurance sharing Allianz Insurance news and video