Allianz Commercial to appoint 30 underwriters as part of new programme to support independent brokers

  • Three levels of bespoke broker support
  • Thirty new branch-based underwriters to be recruited
  • An Accelerator programme available to fast-track high potential independent brokers

In a move to further support independent brokers Allianz Commercial has launched a new model to provide a consistent, yet tailored approach to broker relationships. Brokers will be segmented into three tiers - identified as Broker Partners, Prime Partners or Strategic Partners - and each will receive a unique package of support.

All three segments have at their core the key elements that brokers expect from an insurer, namely:

  • speed of underwriting
  • quality of service
  • strong relationships
  • competitive pricing
  • flexible underwriting and cover
  • customer focus

Alongside this, the newly created Allianz Accelerator programme is available for selected high potential independent brokers to support mutual growth. Products, services and campaigns will be aligned to brokers’ requirements to support them with their own growth ambitions and customer servicing whilst building and rewarding loyal relationships.

Accelerator brokers will have access to enhanced relationship opportunities, trading benefits and business support to help them grow. This includes structured monthly engagement, access to branch and relationship building events, broker training and specific remuneration.

Talking about the new programme, Mike Thomas, distribution director for Allianz Commercial said: “As the market continues to evolve and face up to new challenges, we believe that the best way to support independent brokers is to further tailor our offerings to their specific needs and provide excellent service at a local level. The new Prime Partners and Broker Partners segments now have clearly differentiated support across relationship management, trading and business support.

“This approach builds on our existing broker promise, ‘Strong Partners for What’s Ahead’ but reflects a more refined differentiation of our benefits offering. The Accelerator programme is an exciting opportunity for us to get closer to our broker partners and the significant investment in new underwriters will help to broaden our capacity. Designing this new model around feedback from brokers means that we can build our relationship around what matters most to them”.

In the coming weeks, Allianz will be identifying and meeting with Accelerator brokers to agree targets and a three-point strategy plan to achieve them. There will also be practical local support provided including more frequent local training and business events, a new round of the Allianz Broker Apprenticeship programme and broker access to Allianz’s facilities and meeting spaces for their own events and business meetings.

Accelerator brokers are also invited to be part of Allianz’s Insight Community, with the opportunity to get involved in research projects and help co-create Allianz’s products and market offerings.

Authored by Allianz


About Allianz

Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz Group,  a leading integrated financial services provider and the largest property and casualty insurer in the world.  

The mission of Allianz Insurance is to be the outstanding competitor in our chosen markets by delivering products and services that our clients recommend, being a great company to work for and achieving the best combination of profit and growth. We aim to achieve this by putting the customer at the heart of everything we do. 

Allianz is able to offer customers a wide range of products and services including home and motor and commercial insurance with full range of products and service for sole traders' right up to large commercial organisations.  

Allianz Insurance employs over 4,500 people across a network of 20 offices in the UK and the company’s Head Office is situated in Guildford, Surrey.  Our heritage and financial strength help make Allianz what it is today; a safe and trusted partner. Over 40 FTSE100 companies partner with Allianz.  youTalk-insurance sharing Allianz Insurance news and video


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