What recent parliamentary Act has “the potential to be the most significant piece of legislation for health and safety law in 40 years”?

In an article I recently read by Helen Grimberg of law firm Berrymans Lace Mawer, it's the recently adopted Enterprise and Regulatory Reform Act 2013.

According to Grimberg, the act "Once implemented, it will allow for the removal of strict liability, in civil claims, for breaches of certain health and saftey regulations"

In the insurance world I often read the line ‘we are very pleased to announce.’  It is usually followed by something else that is of little interest to me but is of great importance to the seller.

Maybe they are delighted or even thrilled – but why should I be?  I’m selfish like that but then we all are. That is because we want to know ‘what’s in it for me’?  More on that later.

What can UK general insurance learn from advertising?