Aviva marketing support for you, marketing support for your brokerage

Authored by Aviva

New customers, better retention, more profit? Whatever your 2024 business objectives are shaping up to be, don’t forget that Aviva Marketing Support is always on hand to help.

To kick start the year, our first Marketing Memo has a handy activity calendar to get your content marketing plan in place. It’s all about communicating with your customers and prospects without the hard sell.

Want more useful resources to improve your marketing and grow your business?

1. Sign-up to our Marketing Memo emails

Receive fortnightly Marketing Memo emails with lots of marketing hints and tips to help grow your business. Simply log in to Aviva Broker, and select ‘Marketing Support’ within your ‘Communication Preferences’ found under ‘Your Account’.

2. Create dual-branded and engaging content for your clients with Broker Create

Sharing relevant and interesting content with your clients is a great way to drive engagement and build relationships, which in turn can improve loyalty and customer retention. Broker Create hosts ready-made content from Aviva, including risk management guides, cyber documents and business development templates. And what’s more, in a few short steps our professionally designed templates can easily be dual-branded to include your broker logo and contact details, providing tailored content to share with your clients. Log in to www.brokermentor.co.uk (using your Aviva Broker login) and select Broker Create.

3. Give your marketing a lift with Marketing Elevator

Our interactive tool speedily assesses how effective your current marketing activity is. Your Marketing Elevator score can also be compared against what other brokers are achieving, giving you more context on what you're doing well and what could be even better. You’ll then be guided on how to polish up your marketing skills and where to focus your activity. Log in to www.brokermentor.co.uk (using your Aviva Broker login) and select Marketing Elevator.

4. Join our exclusive Marketing Community LinkedIn Group

Come and join like-minded brokers in our Marketing Community LinkedIn Group, where we post hot topics, polls, and helpful hints and tips to leverage the most out of your marketing. Here you can get answers to marketing-specific questions, key learnings and receive all the latest marketing support news from us here at Aviva. Simply visit our Marketing Community group page and ‘Request to join’.

5. New! Your marketing campaign in a box

Run your own underinsurance marketing campaign using our ready-made resources and guidance. We’ve done lots of the hard work for you – all you need to do is activate it! Open your Campaign in a Box to find out more.

If you would like to speak to someone at Aviva about marketing, CLICK HERE, leave a message and youTalk-insurance