Allianz to bolster brand presence in 2024
Authored by Allianz
Allianz has announced its plans to bring the world’s number one insurance brand to the UK personal lines motor and home market.
As part of the insurer’s ambition to extend its UK presence, the personal lines business will rebrand its existing digital motor insurance product from Flow to Allianz in March, signalling a major branding step for the business. The product, rated 5 stars by Defaqto, will remain available to customers direct and through aggregators. Flow won best motor insurance provider at the 2023 Insurance Choice awards.
In addition, LV= Broker will rebrand to Allianz in May. Allianz already has a very strong presence in the UK Commercial broker market having recently won Broker Partner of the Year at The British Insurance Awards and serves over 2000 UK brokers with products and services ranging from SME through to large-Corp and specialty. The business has started communicating to its brokers, and the Allianz brand will appear on customer facing documentation, software houses and broker systems. The products and people behind them will remain unchanged.
Serge Raffard, Managing Director at Allianz Personal comments, “I’m delighted to confirm that we’re bringing the world’s number one insurance brand to the UK personal lines market in 2024. We’re delivering on our purpose of securing our customers’ future by offering insurance with the best customer experience, digital capabilities, and people.
“Our people and culture are what makes us special, and it’ll be the same fantastic teams delivering to our brokers and customers through the Allianz brand. Customers will always remain at the heart of everything we do, because we care for our customers and deliver quality products and services in a fair and simple way. The LV= brand that our customers know and love, and has a strong presence in the UK, will continue as part of the wider Allianz family.
About Allianz
Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz Group, a leading integrated financial services provider and the largest property and casualty insurer in the world.
The mission of Allianz Insurance is to be the outstanding competitor in our chosen markets by delivering products and services that our clients recommend, being a great company to work for and achieving the best combination of profit and growth. We aim to achieve this by putting the customer at the heart of everything we do.
Allianz is able to offer customers a wide range of products and services including home and motor and commercial insurance with full range of products and service for sole traders' right up to large commercial organisations.
Allianz Insurance employs over 4,500 people across a network of 20 offices in the UK and the company’s Head Office is situated in Guildford, Surrey. Our heritage and financial strength help make Allianz what it is today; a safe and trusted partner. Over 40 FTSE100 companies partner with Allianz. youTalk-insurance sharing Allianz Insurance news and video