Brightside launches comparison offering for ASDA money

Top 20 insurance broker, Brightside Group and Britain's favourite supermarket, Asda have launched a new price comparison service for Asda car insurance customers.

The move marks a significant advancement in direct offerings from major affinity brands in the insurance market and has been made possible by Brightside’s Quote Exchange technology.

Brightside’s Quote Exchange platform allows customers to see how the Asda car insurance product compares with other quotes in the market. Customers can choose the product that suits them, without the need to leave the site.

Greg Cole, Commercial Manager at Asda Money said “We’re always looking for ways to improve the service and the value for money that our customers receive. Giving our customers the ability to compare Asda car insurance against others in the market directly on our website, makes the buying process much simpler and sets our car insurance offering apart from the competition.”

Andrew Wallin, Group CEO of Brightside added “Asda’s loyal customers can now enjoy a superior offering thanks to the use of Quote Exchange. By offering customers a wider choice we will be able to further increase the number of insurance policies bought by Asda customers. At Brightside we’re concerned with continuous improvement and we're delighted to provide Asda with this major advancement to their offering. Quote Exchange is an important division within our business and enables us to offer these innovative insurance solutions to our key partners”