Zurich refreshes website to better serve the needs of its customers
Zurich Insurance Group (Zurich) has refreshed its zurich.com website to better serve the needs of the rapidly growing number of visitors to its flagship portal.
In accordance with Zurich’s strategy to put customers first, the most important changes will make it easier and quicker for them to find services, products, contacts and locations. Customers are the largest group of visitors to the website.
The changes mark the start of a process of continual and data-driven improvement. However, the overall architecture of the site and organization of the information remains unchanged, so regular visitors will quickly find what they are looking for.
In other changes, articles and press releases are easier to read on desktop computers as well as mobile devices, and have a more dynamic layout. Video galleries are part of a multimedia storytelling approach and cleaner pages allow content to flow smoothly.
Documents for download are easier to identify, and the jobs search in the careers section of the website has been redesigned.
Zurich is a leading multi-line insurance provider with a global network that spans more than 170 countries. Working closely with customers and brokers alike, Zurich is proud to offer a spectrum of life insurance and services and general insurance to personal lines, SME, mid-market and global corporate customers. When it comes to brokers, Zurich is not only focused on offering the best products but practical expertise, tools and knowledge that they can pass on to their clients too. Our key online resource and newsletter Insider allows UK brokers to enjoy free access to the latest expertise, thoughts and opinions on the insurance industry.
Simply register online to start getting the latest industry insights from Zurich’s Insider newsletter and information hub> www.insider.zurich.co.uk
For more information on Zurich’s products and services please visit www.zurich.co.uk/broker
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