The CII relaunches its Corporate Chartered Proposition


The Chartered Insurance Institute (CII) is set to update its corporate Chartered proposition for the insurance and financial planning profession. The proposition has been re-designed following extensive consultation with the profession, consumers and public bodies, to support a modern profession and the public.

The refreshed corporate Chartered proposition is built around a joint public commitment to professional competence from both the CII and Chartered firms. The Chartered Ethos combines the shared commitments to nurturing knowledge, client centricity and serving society.

To bring this to life, the CII is focusing on five priorities:

  • Enhancing the value: The CII will promote Chartered status to the public via an advertising campaign and provide a toolkit to firms to help them to promote Chartered status to their customers, clients and staff.
  • Relevance to changing business models: The CII is making the criteria more reflective of the broad range of modern business models across the profession, so that all employer types can be included.  The CII is also launching a new Chartered title to reflect the growth of the Managing General Agent (MGA) sector.
  • Applications and renewals: The CII is simplifying the application process, reducing the number of documents and will move both the application and renewal process from paper to email.
  • Effective oversight: The CII is changing the oversight arrangements to reduce unnecessary bureaucracy and to increase focus on public trust.  This will primarily be an annual review used by the CII to audit information and verify compliance. 
  • Social impact: The CII will expand its criteria around ‘core values and business practices’ to encompass diversity and inclusion (D&I).

The new criteria outlined above will go live on 1st July 2019.

As previously announced from January 2020 at least 50 per cent of advisers at Chartered Financial Planning firms must hold the Chartered Financial Planner title, an increase from the current 25 per cent requirement.

As of the end of March 2019, the number of organisations worldwide holding a CII Corporate Chartered title was 904.

Sian Fisher, chief executive of the CII, said: “We are living and working in a constantly changing world and the role of the insurance and financial planning profession is increasingly important to help safeguard the lives and livelihoods of our society. It is my ambition that Chartered status achieves parity of esteem with other chartered professions and this refreshed proposition will help us get there.”


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