Participate in Purple Tuesday to change customer experience for the disabled


Purple Tuesday 2019 is an international call to action, focused on changing the customer experience for disabled people.

Last November, the disability organisation Purple launched Purple Tuesday, an accessible shopping and services day which is committed to improving the customer experience for disabled people. Purple Tuesday proved to be a tremendous success reaching over 800 million people and with over 750 organisations participating.

With 13.9 million disabled people in the UK, improving access to everyday products and services, including financial services (and insurance in particular) for consumers living with health conditions and disabilities, is a hot topic. It’s also one that is rightly attracting increasing political, charity sector and consumer group attention. Considering the ‘Purple Pound’ (the consumer spending power of disabled people and their families) is worth £249 billion in the UK alone, it’s important the needs of disabled consumers and those with mental health conditions are met.

Purple Tuesday is not just a one-day shopping event. The aim of the day is not only to increase awareness, but also to encourage sustainable changes in business practices that improve customer experience over the long term.

This year’s Purple Tuesday national awareness day is taking place on Tuesday 12th November.

How you can become purple

Participation is vital for this initiative to stay alive and it wouldn’t be possible without the endorsement of the Minister of State for Disabled People, Health and Work, and the support of some of the UK’s biggest retail brands, including Argos, Asda and Marks & Spencer. 

Purple Tuesday is free for organisations to get involved in. All that is asked is that each organisation makes at least one new commitment to improve the customer experience for disabled people. If you are just starting out on your accessibility journey, here are four straightforward pledges to consider:

1. Conduct an accessibility audit of your organisation (Purple can provide checklists for you to follow).

2. With IDD CPD requirements and FCA Vulnerable Customer comments in mind, provide disability focused customer service training to your staff (resources are available through Purple Tuesday).

3. Sign up to the government’s Disability Confident scheme to demonstrate your commitment to becoming an inclusive workplace. If you are advising businesses on Group Risk needs, this for me, is a must do.

4. Appoint a member of your board or senior leadership team as your organisation’s ‘disability champion’ to take ownership of accessibility issues. 

For more information on all of the above and to register your interest in this important initiative, visit

Authored by CII


Latest video

CII's manifesto journey so far...

It’s been just over a year since the CII launched its strategic manifesto outlining its plans to secure and justify the confidence of the public. Watch this video... click here for more