LV and Openwork pledge to improve female financial futures


LV and Openwork are the latest companies to commit to two Insuring Women’s Futures pledges.

The insurer and financial advice network have joined 19 other insurance firms by signing up to the flexible working and inclusive customer financial lives pledge.

The ‘Financial Flexible Working’ pledge commits firms to help their colleagues to understand and manage the long-term financial implications of flexible working. 

The ‘Inclusive Customer Financial Lives’ pledge commits firms to adopting an inclusive ‘whole customer’ approach, considering the impact of their life circumstances.

The full list of firms that have committed to the Insuring Women’s Futures pledges can be found here: 

Mark Hartigan, CEO of LV=, said: “We are committed to action and bringing these pledges alive. We will focus on activity where the most impact can be made to benefit the long-term financial futures for everyone.”

Claire Oldstein, chief marketing officer of Openwork, said: “We are happy to offer our support to this initiative as we work towards meeting holistic needs of customers.”

Sian Fisher, CEO of the Chartered Insurance Institute, said: “I am pleased to see the number of companies signing up to the Insuring Women’s Futures pledges continuing to grow.

“It is vital that the insurance and personal finance profession works to ensure that at every customer interaction point we adopt an inclusive ‘whole customer’ approach to help them consider the impact of their life circumstances, to empower them to achieve a positive outcome.

“To improve diversity and inclusion in our profession, it is important that we work to ensure that at every point where our employees make a change to their working arrangements, they are prompted to consider the immediate and longer-term financial implications of this change.

“I encourage any insurance or personal finance employers to consider how joining this growing group of companies that have committed to the Insuring Women’s Futures pledges will add value to their business and support their colleagues and customers.”


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