CII explains how insurers can support people affected by Dementia


The Chartered Insurance Institute (CII) has produced a good practice guide which highlights what insurance companies can do to better support people affected by dementia.

Addressing the needs of both clients and colleagues, the guide aims to provide practical and workable suggestions on how to become more dementia-friendly by improving access to insurance for people living with dementia, and improving awareness of the specific challenges of dealing with dementia.

The guide explains that insurers need to:

  1. Provide staff with relevant training.
  2. Create products which recognise the diverse needs of clients.
  3. Make information easily accessible.
  4. Implement a “tell me once” policy, whereby customers only need to disclose a diagnosis once.
  5. Create a welcoming environment.
  6. Maintain helpful policies and processes.

The guide states that insurers need to look at both the way their products are created as well as how they are accessed in order to be able to provide a truly inclusive service.

Sian Fisher, CEO of the Chartered Insurance Institute, said: “According to research from the Alzheimer’s Society, one in three people will develop dementia in their lifetime, while one in nine people will have caring responsibilities. There are currently more than 850,000 people in the UK living with dementia.

“Furthermore, with people living longer, and the pension age continuing to climb, this is an important issue for both clients and colleagues alike.

“Understanding how to properly help anyone who is living with dementia, or caring for someone who has it, will become an increasing priority for companies in terms of treating all customers fairly.”

For more information and to read the guide, please CLICK HERE

Authored by the CII


About CII

The Chartered Insurance Institute (CII), the leading professional body for the global financial services profession, exists to promote higher standards of integrity, technical competence and business capability.

With over 115,000 members in more than 150 countries, the CII is the world's largest professional body dedicated to insurance and financial services.

Our membership covers all disciplines within the insurance industry (claims, broking, underwriting), those working in the life and pensions sector, the mortgage advice market and financial advisers (under the Personal Finance Society brand).

Our Royal Charter requires us "to secure and justify the confidence of the public" in our members and in the insurance and financial services sector.

Latest video

CII's manifesto journey so far...

It’s been just over a year since the CII launched its strategic manifesto outlining its plans to secure and justify the confidence of the public. Watch this video... click here for more