Why cutting out words will help your business communicate
Shorter sentences are easier to read.
They let you get your message across quicker. That’s obvious.
What’s more surprising is that writing simpler and briefer copy is proven to make you seem more trustworthy – and even more intelligent.
Write well, and you really can have the best of everything.
To read the full article from RSA and find out how your business could communicate better, click the link below…
With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups. Today, RSA employ around 23,000 people, serving 17 million customers in around 140 countries. While RSA's origins lie in London, RSA is a global company with businesses in both mature and emerging markets. RSA have major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Asia, the Middle East and Latin America. youTalk-insurance sharing insurance news and video.
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