What we can learn about data from Cambridge Analytica

Lessons-to-be-learnt-from-Cambridge-Analytica

British firm send ‘girls’ to entrap politicians.

That was the headline in one of the national newspapers this week following the ongoing scandal involving Cambridge Analytica, Facebook and Donald Trump’s election campaign.

Of course, this was really the tip of the iceberg in terms of ‘dirty tricks’. The starting point is the allegation that Cambridge Analytica obtained the Facebook data of 50 million Americans without their consent to create profiles for use during the US elections. The firm’s own website highlights how they use ‘’data to change audience behaviour.’’

To read the full article from RSA, click the link below….

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