What we can learn about data from Cambridge Analytica
British firm send ‘girls’ to entrap politicians.
That was the headline in one of the national newspapers this week following the ongoing scandal involving Cambridge Analytica, Facebook and Donald Trump’s election campaign.
Of course, this was really the tip of the iceberg in terms of ‘dirty tricks’. The starting point is the allegation that Cambridge Analytica obtained the Facebook data of 50 million Americans without their consent to create profiles for use during the US elections. The firm’s own website highlights how they use ‘’data to change audience behaviour.’’
To read the full article from RSA, click the link below….
With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups. Today, RSA employ around 23,000 people, serving 17 million customers in around 140 countries. While RSA's origins lie in London, RSA is a global company with businesses in both mature and emerging markets. RSA have major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Asia, the Middle East and Latin America. youTalk-insurance sharing insurance news and video.
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