RSA discusses how web analytics can help grow your business

RSA-discusses-how-web-analytics-can-help-grow-your-business

So what is web analytics?

It just means finding out who uses your website, and how. You can do this by looking at surprisingly straightforward, clear data, to understand what’s working, and what’s not.

But I already know my customers, what else can you tell me?

You probably have a great feel for someone when they’re in your office, or on the end of a phone.

But people behave differently online. They’re anonymous, they have little time, and endless distractions. That’s why it’s essential to build a picture of how they behave.

Here are some of the key things you’ll learn, at a glance:

  • Your most popular pages, by how many people visit them
  • Your most appealing pages, by the length of time people spend on them
  • Your least useful pages, by how quickly people ‘bounce’ straight out of them

To read the full article from RSA, click the link below…

 

CLICK HERE TO SIGN UP FOR OUR
FREE BI-WEEKLY NEWSLETTER

Latest video

RSA’s top tips for making the most of the BIBA conference

With the BIBA conference only days away, senior members of RSA management team have taken to video to share their top tips for making sure that you get most from the... click here for more