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  • About RSA

    With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups. Today, RSA employ around 23,000 people, serving 17 million customers in around 140 countries.  While RSA's origins lie in London, RSA is a global company with businesses in both mature and emerging markets. RSA have major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Asia, the Middle East and Latin America.  youTalk-insurance sharing insurance news and video.

RSA discusses how web analytics can help grow your business

RSA-discusses-how-web-analytics-can-help-grow-your-business

So what is web analytics?

It just means finding out who uses your website, and how. You can do this by looking at surprisingly straightforward, clear data, to understand what’s working, and what’s not.

But I already know my customers, what else can you tell me?

You probably have a great feel for someone when they’re in your office, or on the end of a phone.

But people behave differently online. They’re anonymous, they have little time, and endless distractions. That’s why it’s essential to build a picture of how they behave.

Here are some of the key things you’ll learn, at a glance:

  • Your most popular pages, by how many people visit them
  • Your most appealing pages, by the length of time people spend on them
  • Your least useful pages, by how quickly people ‘bounce’ straight out of them

To read the full article from RSA, click the link below…

 

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