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  • About RSA

    With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups. Today, RSA employ around 23,000 people, serving 17 million customers in around 140 countries.  While RSA's origins lie in London, RSA is a global company with businesses in both mature and emerging markets. RSA have major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Asia, the Middle East and Latin America.  youTalk-insurance sharing insurance news and video.

RSA considers what lessons can be learnt from retail loyalty


When you think about the brands you buy, do you feel part of the family?

If you bought into the way they talk, you’d think we were all in love. From insurance to washing up liquid, we live in a world of desire projected onto the necessities we buy – let alone the luxuries.

So, does loyalty exist – and if it does, how do you harness it for your business?

To read the full article from RSA, click the link below….

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