RSA Blog: Live long and prosper: succeeding with customers post pandemic

RSA-Insurance-blog-on-succeeding-with-customers-in-a-post-pandemic-world

It’s becoming increasingly clear that the old ways of doing business pre-pandemic may not be viable or suitable for the months and years ahead. With more people likely to shop, work or run their businesses from home, and with their demands and priorities likely to change, new approaches will most likely be needed in order to best reach out to a very different kind of customer.

Our blog looks at the five following principles that should guide a bright customer-facing future, drawing on our own experiences at RSA in keeping our workforce fully connected with brokers:

  1. Remaining open to new ideas
  2. Connecting with your customer base
  3. Evolving your online experience
  4. Showing you care about your staff
  5. Strengthening your community ties

At a time of sweeping change in customers’ relationships with business, first-mover advantage could play a major role in the future growth and prosperity of your business. Learn more about how to grab that advantage with the expert insights available at our knowledge hub.

Authored by RSA

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About RSA

With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups.

Today, RSA employ around 23,000 people, serving 17 million customers in around 140 countries.  While RSA's origins lie in London, RSA is a global company with businesses in both mature and emerging markets. RSA have major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Asia, the Middle East and Latin America.  youTalk-insurance sharing insurance news and video.

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