Generation Z - RSA examines the findings of the Ipsos MORI report

Generation-Z

Our Insight team have reviewed the Ipsos MORI recently published report on Generation Z, here is a brief summary of the findings for anyone still thinking that it was all about the ‘Millennials’.

Millennials are old news. Gen Z are the new focus of attention, and often wild speculation. Most of them are still very young, with the oldest only just reaching their early 20s, but they are already the subject of spurious claims and myths about who they are and what they’re going to be.

To read the full article on Generation Z from RSA, click the link below…

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