QBE sector spotlight - The UK advertising industry in 2020
Insolvency rates are at heightened levels for a number of sectors that feed into the advertising industry, creating increased trade credit risk for media buyers, according to Jamie Calder, Senior Underwriter at QBE Trade Credit & Surety.
The UK advertising industry is growing. According to the Advertising Association/WARC Expediture Report, advertising spend in the UK is expected to have risen by 5.2% to £24.8bn in 2019, with similar increases predicted for 2020.
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QBE European Operations is part of QBE Insurance Group, one of the world’s leading international insurers and reinsurers and Standard & Poor’s A+ rated. Listed on the Australian Securities Exchange, QBE’s gross written premium for the year ended 31 December 2018 was US$13.7 billion.
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