Learning in Lockdown - Premium Credit helping brokers earn CPD to grow


Premium Credit’s Capability team explains how

Despite the many restrictions of lockdown life, the opportunity for personal development has never been stronger. The nation has learned how to bake thanks to Mary Berry; we’ve been given fitness instruction from Joe Wicks; we’ve used FaceTime, Teams and Zoom for socialising, quizzing, schooling and staying connected - the examples are endless.  Whatever our interest, there has been opportunity to learn and acquire new skills and become better equipped for the future.

Developing competencies in the work place is no different. With many broker offices still closed and staff continuing to work from home, traditional face to face, onsite training may not be possible but there are still options. Brokers can simply and conveniently achieve the minimum 35 hours' compulsory CPD training needed each year through new, digital opportunities.

  • Free online training for our brokers
  • 1200 brokers trained last month
  • 98.2% of delegates said expectations were met or exceeded

Premium Credit’s Capability Team (pictured below) provides one such option thanks to our significant, ongoing investment in technology and content. You can now access our award-winning training options remotely and without charge – something we’ve had up and running from the 1st week of lockdown and which is being constantly updated.

LR: Max Eldred, Emma Thomas, Leigh McConnell, Shane Dixon

Premium Credit’s ‘Live’ online training helps insurance brokers reach their personal development requirements through a series of webinars designed to improve a wide range of skills, not just those associated with selling premium finance. All courses are created with the broker in mind and delivered by a member of the Capability Team from a virtual training room.

Like our regular face to face training, we offer support to our broker partners with blended training enhancing soft skills such as questioning and listening techniques; sales tips; how to achieve service excellence; developing communication styles - to name just a few, and all include CPD accredited material. We also provide support for everyday operational needs such as how to process credit applications via our online platforms plus hints and tips on how to offer finance.

New training topics launched and developed during lockdown include: selling in a hardening market; G.R.O.W. model coaching (Goal: Reality; Options; Will) covering problem solving, goal setting and performance improvement; and the introduction of new operational processes based on regulatory change.

The training platform developed by Premium Credit allows partners to join individual or multiple webinar sessions like the ones outlined at a time that suits them and their business. Content has also been broken down into bite size, one-hour modules to help concentration and engagement.

Involvement and feedback

Uptake to the training has been significant with over 1200 brokers trained and gaining CPD points in the last month, and we expect demand to remain high for the foreseeable future as we add more content in the coming months.

Feedback from those completing the courses has also been extremely positive, with a survey of 333 brokers showing that 98.2% of delegates said expectations were met or exceeded.

  • 98.8% of delegates said that they are likely to implement the learning
  • 3.9/4 average rating given to the Trainers
  • 3.8/4 average on the quality of training
  • And 50% of delegates attended 2 or more sessions

We are engaging with a wide range of our partners, whether large multi-site brokers or smaller, independent operations. So if you would like to speak to us about free training options for yourself or your teams, please CLICK HERE

Authored by Premium Credit 


About Premium Credit

We are the leading provider of premium finance in the UK and Ireland, and the only company endorsed by BIBA. 

We are authorised and regulated by the Financial Conduct Authority, and work with over 3,000 producers of all sizes.  We serve over 2.1 million customers, process 24 million direct debits and receive advances of £3.5 billion.

For over 30 years, we’ve led the market through thought leadership, innovation and technology and have helped our partners offer finance compliantly to their customers through face-to-face, telephony and online channels.

We continue to invest to ensure we provide a quality service and support that helps you grow your business and commission.  From the delivery of a seamless customer journey, which includes real time decisioning for financing and 24/7 account servicing, to consultation that improves the offer of finance to customers, we are committed to growing the premium finance market.

Our Specialist Lending division also provides finance to pay other annual costs, such as professional fees, membership subscriptions, commercial service charges, golf clubs and school fees.