Liberty promotes Simon Baily to Head of Affinity and Programme Business Europe role


Authored by Liberty

Liberty Specialty Markets has announced the promotion of Simon Baily to Head of Affinity and Programme Business Europe, effective September 2023. He will report to Kadidja Sinz, President, Europe & Middle East at Liberty Specialty Markets. He will be based in London.

Baily joined LSM in February 2021 as Affinity and Programme Business Europe Distribution Manager. He replaces former Head of Affinity and Programme Business Europe, Kerry McKay, who has left to pursue a new career opportunity. Since joining, Baily has been instrumental in building up LSM’s delegated authority capability in the region.

Kadidja Sinz, President, Europe & Middle East, Liberty Specialty Markets, commented: “We thank Kerry for his tremendous contribution over his seven years with Liberty and wish him well. Having worked closely with Kerry since joining our team, Simon is ideally placed to lead our Affinity and Programme Business as we build this business across Europe. He is highly experienced in delegated authority business, having worked with and advised Coverholders and MGAs across multiple lines of business and territories, developing holistic, sustainable and mutually beneficial partnerships.”

Prior to joining LSM, Baily was an independent consultant, advising insurtech, broking and underwriting businesses. Previously, he held various operational leadership and management roles focused on delegated business at Ed Broking and Miller Insurance.



About Liberty

Liberty Specialty Markets offers specialty and commercial insurance and reinsurance products across key UK, European, Middle East, US and other international locations.

We provide brokers and insureds with a broad range of products through both the Company and Lloyd’s markets and have over 1,700 staff in approximately 65 offices. Liberty Specialty Markets was established in September 2013 bringing together Liberty’s company, syndicate and reinsurance operations into one combined operation, composed of three business units: Commercial, Specialty, and Reinsurance (Liberty Mutual Re). This integrated approach means brokers and clients can benefit from our global reach and operating efficiencies.

Liberty Specialty Markets is part of global insurer, Liberty Mutual Insurance Group, a diversified global insurer, formed in 1912 and headquartered in Boston, Massachusetts. Liberty Mutual is the 5th largest global insurer based on 2017 gross written premium, with over 50,000 employees in 30 countries and economies around the world. Our purpose is to help people embrace today and confidently pursue tomorrow. The promise we make to our customers throughout the world is to provide protection for the unexpected, delivered with care.  We achieve this by offering a full range of personal, commercial, and specialty Property & Casualty insurance coverages. Our customers’ trust has earned us the 68th spot on the Fortune 100 list of largest corporations in the U.S., based on 2017 revenue.

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