DAS asks 'Was BIBA 2019 a social media success?

DAS-Social-Media-Executive-Stephanie-Davies

BIBA 2019: Did it lead the way on social?

Now that the BIBA bubble has burst for another year, DAS Social Media Executive Steph Davies takes a look back at BIBA 2019 and asks: Was it a success on social?

The biggest event in the insurance broker diary is over again for another year. At a glance it seemed bigger and better than ever – but did the social media stats back that up?

Here at DAS, we use the social listening platform Pulsar to help drive our strategic approach to social media. Using this I was able to analyse the BIBA social media data with a fine tooth comb, looking at the key topics, the most talked about speakers, and simple but telling basics such as how many times the #BIBA2019 hashtag was used.

To read the full article from DAS, click the link below.....

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