Broker Insights

Water’s Edge Dundee DD1 3ND
  • About Broker Insights

    Broker Insights helps connect regional brokers with major insurers, matching the right products at the right time with the right customers through a new search database platform. The concept was inspired by a recognised market need for greater insurer distribution reach and a more equal distribution of insurer account management and resource across the UK broker market.

    Our aim is to equal the playing field for regional brokers by providing access to major insurers. Brokers are incentivised to join with financial rewards, and our insurer partners pay for access. We are not a network and we are not a software house, we are a platform which enables more efficient and effective interactions between insurers and brokers through data analytics. The technology platform we have developed is underpinned by a large searchable database that enables insurers to find relevant customer risks and proactively approach brokers for the business.

    Brokers get

    • Free access to the platform and support
    • More money on the bottom line from broker rewards
    • Better access to major insurers who are proactive in their approach
    • Highly relevant products and less risk of under-insurance
    • Client insight reporting that highlight areas for growth, cross-selling and risk mitigation

    Insurers get

    • A whole market view for the first time ever
    • High performance teams, visibility of activity and better commercial planning


Broker Insights partner with leading GI compliance consultancy, RWA


The Broker Insights platform is set to transform and strengthen the connection between regional brokers and major insurers by matching the right products at the right time with the right customers through a new search database platform. RWA will provide compliance consultancy to Broker Insights, supporting their data scientists by providing industry advice on regulation and conduct risk faced by insurers and insurance brokers. RWA will also supplement and enhance the unique insights generated by the platform’s algorithms. 

“Data analytics is the engine of our business”, Fraser Edmond, CEO, Broker Insights states, “Some of the insight from data we highlight for Brokers includes trends which allow the best interests of the client to come to the fore (best premium and cover) and risk mitigation on high volume, low value clusters. We needed a strong relationship with a gold standard consultancy who would support us with GI compliance and conduct expertise and knowledge. RWA, based on reputation and recommendation, were the first choice.”

Tom Wood, Digital Director at RWA, went on to say: “We share Broker Insights’ passion for technology and its potential to satisfy and improve the interests of the client in the General Insurance sector. Broker Insights’ digital support simply enhances and improves the analogue face-to-face relationship with clients that so many brokers want.

“We are looking forward to supporting their efforts in providing new data management services. Their innovative insurTech offering will be of interest to commercial brokers and we’re looking forward to seeing some positive impact on meeting IDD and good conduct standards from its practical application.”

If you would like to get in touch with the Broker Insights team CLICK HERE, leave a message and youTalk-insurance will pass your enquiry on

Latest video

Broker Insights: Data – The new superpower for regional insurance brokers

Learn how regional brokers are unlocking the value in their data, earning more and connecting with more leading insurers through a new search platform.Paul Beck,... click here for more