Broker Insights
Water’s Edge Dundee DD1 3ND
  • About Broker Insights

    Broker Insights helps connect regional brokers with major insurers, matching the right products at the right time with the right customers through a new search database platform. The concept was inspired by a recognised market need for greater insurer distribution reach and a more equal distribution of insurer account management and resource across the UK broker market.

    Our aim is to equal the playing field for regional brokers by providing access to major insurers. Brokers are incentivised to join with financial rewards, and our insurer partners pay for access. We are not a network and we are not a software house, we are a platform which enables more efficient and effective interactions between insurers and brokers through data analytics. The technology platform we have developed is underpinned by a large searchable database that enables insurers to find relevant customer risks and proactively approach brokers for the business.

    Brokers get

    • Free access to the platform and support
    • More money on the bottom line from broker rewards
    • Better access to major insurers who are proactive in their approach
    • Highly relevant products and less risk of under-insurance
    • Client insight reporting that highlight areas for growth, cross-selling and risk mitigation

    Insurers get

    • A whole market view for the first time ever
    • High performance teams, visibility of activity and better commercial planning


Broker Insights new partnership with Coversure adds 93 regional brokers


Ninety-three Coversure offices went live on the Broker Insights’ search platform on the 20th February.

John Palmer, Franchisee of Coversure Poole and Weymouth talks about the platform’s potential to increase their visibility with leading insurers and support growth, “Although it’s early days, I think that Broker Insights is a potentially fantastic tool that will help us write more business. In time I’m confident it will become a valuable resource for our business.”

The platform will help Coversure offices continue their trend of long-term growth. The partnership aligns with Coversure’s commercial agenda to enable a better product choice, efficiency cost savings and more attention from leading insurers for their franchises.

Coversure’s Head of Product Development, Chris Jarratt, said “Broker Insights’ powerful, yet user-friendly technology is an exceptional addition to our offices.  It will save our brokers time, allow them to put their energies into growing their businesses whilst simultaneously building their relationships with insurers.” 

The search platform presents insurers with a single view of the regional commercial broker market.  Insurer partners search the platform to find relevant opportunities with brokers that have signed up and contact the broker directly to discuss the opportunity.

Platform insurer partners include Ageas, AXA, Ecclesiastical, Hiscox, QBE and Zurich with more to be announced in the coming weeks.

Iain Crole, Co-Founder and Commercial Director, Broker Insights comments, “This is a perfect example of how the Broker Insights platform puts local brokers on insurers’ radar and how, in turn, it will drive more attention and activity between individual broker offices and our insurer partners over time. Their inclusion will ensure their local franchises are seen, heard and provided with a platform for growth with our insurer partners.” 

If you are an insurance broker and you would like to talk to Broker Insights CLICK HERE and youTalk-insurance will pass your enquiry on

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