AXA UK deploys machine learning for motor insurance claims
AXA UK claims handlers are piloting machine-learning tool RoRI
RoRI compares the cost of repair with the cost of total loss
It is designed to smooth out and accelerate the claims process
AXA UK claim handlers are piloting a machine-learning tool that will support them in making quicker and more accurate decisions regarding motor claims.
RoRI, for Repair or Replace Intelligence, captures the relevant data from the phone conversation and, using machine-learning tools, assesses how much it would cost to fix the car and how much it would cost to write it off; the idea is to take the right decision as soon as the claim is notified.
This comparative approach differs widely from the previous one, which took into account the age of the vehicle and the extent of the damage. In that decision matrix, only half of the total losses were identified immediately, at First Notice of Loss (FNOL); the other half were identified once the vehicle was already at a garage.
This led to delays for customers, which had to be tackled to improve service. From an insurer perspective, it also generated unnecessary storage and credit hire costs.
AXA UK decided to smooth out the motor claims process by providing better support to claims handlers. The focus was on capturing more relevant data but without making calls longer or adding any complexity. It turned out that the phone conversations with customers were much richer than the previous matrix assumed.
RoRI collects and uses more relevant information and, based on an ensemble of predictive models, it compares the cost of repair with the cost of total loss. The former is affected by the type of damage, the parts needed, the labour required, and whether the work is done by an approved repairer. The latter is usually the replacement cost minus salvage.
Those are simplified descriptions; the system is more sophisticated and, with machine learning, models are constantly improved.
The pilot starts on 10th February in the Ipswich office. Afterwards, the plan is to integrate RoRI into the Guidewire software used by AXA Claims later this year.
Michael Calvert, Head of Claims Analytics said, “For a car owner, it can be frustrating to wait for your vehicle to be repaired only to find out later that it actually needs to be written off. We want our customers to have a smooth claims journey. The best way to do that is to innovate and to support our employees. By giving them this machine learning tool, we trust they’ll be able to reach the right decision more quickly.”
Waseem Malik, Executive Managing Director, Claims. Commented, “Claims analytics is at the centre of our business strategy, which relies on data-driven insights. Our ambition is to have seamless interactions with our customers. We believe that by empowering our people through technology, we will get closer to our customers.”
In July 2012 the AXA Commercial Lines and Personal Intermediary businesses came together to form a new single organisation – AXA Commercial Lines and Personal Intermediary. Led by Amanda Blanc, the business offers brokers a more integrated and consistent approach from AXA which is focussed on their needs as a business – whatever the product. AXA Commercial Lines & Personal Intermediary provides underwriting expertise, offering a range of commercial lines and personal lines products and insurance solutions to our brokers and customers. AXA Commercial & Personal Intermediary is part of AXA Group, a worldwide leader in insurance and asset management serving 101 million clients.
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