Aviva Insurance Limited
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  • About Aviva

    Aviva Insurance Limited is one of the UK’s leading insurance companies, part of the Aviva group with 34 million customers Worldwide. Aviva Insurance has been in the insurance business for more than 300 years.  In UK commercial, the insurance market remains challenging for insurance brokers and customers, due to the ongoing economic conditions. Aviva Insurance are focusing on improving our processes to ensure Aviva provide commercial customers with insurance cover at an acceptable price.  Insurance brokers also recognised our excellent customer service by voting us Insurance Times General Insurer of the Year in 2012, for the second year running.  youTalk-insurance sharing Aviva insurance news and video.

The 4 most common gaps in Agriculture insurance cover


Since 1982, agriculture has been a fundamental requirement for many of Alan Boswell Group’s customers. They have developed an in-depth understanding of the market and have expert advice for brokers looking to place agricultural business.

Undoubtedly, the biggest issue facing brokers with agriculture clients today is gaps in cover. Farmers can incorrectly assume they are covered for certain activity or equipment, or not appreciate that their cover might not consider recent growth, investment or diversification.

Four of the most common gaps in cover are:

Dissolution of Agricultural Wages Board (AWG)

Up until a few years ago, anybody who was employed to work on a farm was protected by AWG. Benefits included pay well above minimum wage, guaranteed overtime during harvests and generous sickness allowances.

Despite the AWG being abolished in 2013, a number of farm employees believe that they are still protected by the same legislation as they were previously. The absence of new contracts drawn up since 2013 means that farmers frequently find themselves at risk of having to pay employees for extended periods of sickness or personal accidents.


Advances in technology extend into agricultural processes, with an increased amount of automation and robotics being tested in farm businesses. Common examples include driverless tractors and diggers, and drones designed for spraying crops. 

These developments often provide efficiencies for the farmer but are also often forgotten about when it comes to insurance. It’s essential that any new equipment is covered, as damage or theft can be incredibly expensive.

Financial Loss

Available as an extension to Business Interruption, this cover is overlooked or confused with Public Liability. Public Liability only covers damage to property or personal injury, where Financial Loss covers circumstances where money is lost but no property is damaged or individual injured.

For example - a delivery of potatoes reaches the warehouse and sets off metal detectors, due to small amounts of metal being picked up in transit. It’s not a simple case of removing the contaminated delivery; the warehouse will be thoroughly cleaned, and any affected deliveries destroyed. No property was damaged, and no employees were injured, so a Public Liability product would not pay, where Financial Loss would.

A real-life example of this situation saw one client claim £160,000. Financial Loss is an essential element of any agricultural insurance package.

Additional Increased Cost of Working (AICOW)

This is a fundamental insurance for farms, due to the inherent seasonality of their business. Without it, farmers are responsible for any increased costs during busy times, such as harvests. These costs can be extraordinarily high, if a farmer has to rent additional equipment or hire contract staff. AICOW cover is free of charge with Business Interruption.

When you’re talking with your clients, it’s vital to understand the last time their insurance was reviewed – you’re likely to find at least one of the gaps mentioned above. This is an opportunity to provide updated cover which is reflective of the current state of the farm and its operations.

Unearth Farm on Marketplace

Aviva are delighted to announce that Alan Boswell Group now administer Aviva’s Agriculture business, and the specialist product is available on Marketplace as ‘Farm’. 

With extensive experience and in-depth knowledge of the agricultural market, Alan Boswell Group will provide brokers with a specialist insurance solution, backed up with a dedicated in-house underwriting team to provide expert support and a tailored approach. 

To unearth the new Farm product on Marketplace today CLICK HERE

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