Karen Jackman: Investment & Growth – Aviva's new year’s resolution


Authored by Karen Jackman, Aviva Director of Regional Brokers 

A very happy new year to you and those in your businesses! I hope you’ve enjoyed the festive period and feel refreshed to embrace the challenges and fresh opportunities of 2022 together. We ended last year on a high, celebrating the 8th year of receiving your vote for ‘General Insurer of the Year’ at the Insurance Times awards, as well as ‘Commercial Lines Insurer of the Year’ too. Whilst we’re delighted to have been recognised for those awards by you, we’re also determined to do whatever it takes to meet, and even exceed, the standards you expect of us this year.

On top of this, we announced the 40 broker supported projects that successfully secured a share of our £300,000 Broker Community Fund prize pot. We’re proud of that, and glad that we can continue to invest in you and the things that are important to you in your communities. Building brighter futures for our communities takes commitment, and remains an important part of what we do together.

I also wanted to say thank you to those of you who shared with us your feedback in our most recent sentiment survey, your open and honest feedback is essential in helping us to understand what we’re doing well, and more importantly, where we can be doing more to support you.

On the whole, I was pleased with the results as your trust in us continues to stay strong, along with your belief that we are committed to the broker market. But we know there’s work to be done, some of the things you’ve shared with us can’t be fixed overnight but the one thing I want to assure you of is that we’ve heard you loud and clear. So in 2022, we’ll be prioritising investment in what really matters most to your business. Whether that’s more people, better technology, using data more intelligently or increasing underwriting capacity.

Next month, me and my team are hosting a programme of virtual Broker Roadshows for you and your teams, I’d encourage you to come along to hear more about the investments we’re making in our business, how we’re supporting you by tackling the important issues for you and your clients and sharing more of the ways we’re looking to grow together in 2022.

Look out for your invite and registration details in the coming weeks. I hope to see you there.

Karen Jackman


About Aviva

Aviva Insurance Limited is one of the UK’s leading insurance companies, part of the Aviva group with 34 million customers Worldwide. Aviva Insurance has been in the insurance business for more than 300 years.

In UK commercial, the insurance market remains challenging for insurance brokers and customers, due to the ongoing economic conditions. Aviva Insurance are focusing on improving our processes to ensure Aviva provide commercial customers with insurance cover at an acceptable price. Insurance brokers also recognised our excellent customer service by voting us Insurance Times General Insurer of the Year in 2012, for the second year running. youTalk-insurance sharing Aviva insurance news and video.

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