Aviva launches Commercial Intelligence Tool to help brokers with Underinsurance


Underinsurance is one of the biggest challenges within our industry. Aviva know that for 85%* of you, it’s your number one concern. Whether it’s clients not following your expert advice or businesses not understanding how their risk might change over the period of insurance – leading to potential underinsurance or gaps in cover. 

What if Aviva could help you analyse your client’s business, identify the potential gaps in cover and provide a solution to help ensure their level of cover will keep them protected?  

Introducing our Commercial Intelligence Tool (CIT) 

CIT uses trusted third-party intelligence and internal data to provide you with insight into your client’s needs and helps to identify potential gaps in cover.

Combining your experience with Aviva's wealth of data and expertise, their underwriters can support you to help underwrite the whole customer. You’ll have an immediate view on whether your client’s cover is adequate, enabling you to advise of potential underinsurance or cover gaps that your client could be exposed to. 

What are the benefits

  • Add value to your client relationships – from protection to loss prevention solutions, CIT will help you provide effortless service.
  • Zero or limited questions – powerful analytical insight allows Aviva to make informed assumptions, mitigating the need to ask questions.
  • Write more business – by personalising your client’s cover with a range of additional extras, you’ll be able to cross-sell and up-sell appropriate covers.
  • Better consistent decisions – together, Aviva will help to give your client a one-stop-shop meaning better cover in the event of a claim.

Discover CIT today 

CIT is already live and being utilised by Aviva's underwriters, so you and your clients could already be benefiting from the insight generated.  

To discover the full benefits of Aviva's industry-recognised CIT today, download Aviva's guide to ‘Total Customer Solutions’.

The Tool has been shortlisted for the Insurance Times Awards ‘Excellence in Technology’ 2019 and British Insurance Awards ‘Digital Insurance Innovation of the Year’ 2019.

If you have any questions about CIT, how it works and its benefits, speak to your usual Aviva underwriter.

*Aviva’s Broker Barometer report 2019.

Authored by Aviva


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